Content creation can be one of the most time-consuming aspects of running a business. From brainstorming ideas to publishing the final product, it’s easy to feel overwhelmed. The good news is that with the right approach and tools, you can simplify your process and free up more time for...
This blog is based on an insightful conversation between Bethany Meadows and Lacy Boggs on the Time to Thrive podcast. Lacy is a seasoned content marketing strategist and the Director of the Content Direction Agency. She specializes in helping businesses create high-impact content that not only...
In the ever-evolving landscape of digital marketing, having a blog is no longer a luxury—it's a necessity. For small business owners, a well-maintained blog can be a game-changer by driving traffic, increasing customer engagement and boosting your bottom line. Here’s why your business...
Small businesses often don’t have a large budget when it comes to marketing, but there are plenty of things you can do on a shoestring budget to promote your business and attract new customers.
Publish content. Creating and sharing content on your website and social media platforms is...
Most people are familiar with regular employee performance reviews. But what about your business? Conducting a mid-year review, usually around the end of the second quarter, gives you the opportunity to connect with your employees and receive valuable feedback. It’s also a good time to...
Before you launch your business, it’s important to put in the pre-planning work. This includes making sure your business idea is viable. Although it may sound good out loud, a business idea with the potential for success is one that has taken the following things into account:
1. It solves...
“CONTENT IS KING!” This has been the buzz phrase for a while now. But what does it really mean? And why should small businesses care?
Here are three reasons why content marketing is so important.
- IT BUILDS A RELATIONSHIP WITH YOUR AUDIENCE. Know, like and trust are the pillars around...
Content marketing is a strategic marketing approach focused on creating and sharing valuable and relevant content specifically designed to attract a clearly defined audience. The goal of content marketing is to drive prospects through the marketing funnel and ultimately guide them to a buying...