Everyone loves a good surprise. Creating intentional strategies that surprise and delight your customers help build affinity and create loyal brand ambassadors. Sometimes it’s the smallest of things that leave the greatest impact on the customer experience.

1. Send handwritten notes. Taking...

Solving customer issues is a key to creating value in a customer relationship. Once you have identified potential customer pain points, you will know what you need to do to do to create an ideal customer journey. Establishing ways to listen to your customers is essential to learning what is...