This blog is based on a conversation between Bethany Meadows and John Dwyer on the Time to Thrive podcast. John is the founder of the Institute of Wow and a customer engagement expert with over 30 years of experience working with brands like McDonald’s. In this episode, he shares how small businesse...
Small businesses often don’t have a large budget when it comes to marketing, but there are plenty of things you can do on a shoestring budget to promote your business and attract new customers.
Publish content. Creating and sharing content on your website and social media platforms is a great way ...
Everyone loves a good surprise. Creating intentional strategies that surprise and delight your customers help build affinity and create loyal brand ambassadors. Sometimes it’s the smallest of things that leave the greatest impact on the customer experience.
- Send handwritten notes. Taking the time ...
Solving customer issues is a key to creating value in a customer relationship. Once you have identified potential customer pain points, you will know what you need to do to do to create an ideal customer journey. Establishing ways to listen to your customers is essential to learning what is causing ...
