Most people are familiar with regular employee performance reviews. But what about your business? Conducting a mid-year review, usually around the end of the second quarter, gives you the opportunity to connect with your employees and receive valuable feedback. It’s also a good time to...
Before you launch your business, it’s important to put in the pre-planning work. This includes making sure your business idea is viable. Although it may sound good out loud, a business idea with the potential for success is one that has taken the following things into account:
1. It solves...
“CONTENT IS KING!” This has been the buzz phrase for a while now. But what does it really mean? And why should small businesses care?
Here are three reasons why content marketing is so important.
- IT BUILDS A RELATIONSHIP WITH YOUR AUDIENCE. Know, like and trust are the pillars around...
Content marketing is a strategic marketing approach focused on creating and sharing valuable and relevant content specifically designed to attract a clearly defined audience. The goal of content marketing is to drive prospects through the marketing funnel and ultimately guide them to a buying...
Most business owners know they need to be on social media but may not have an idea why they are there. Setting up a Facebook account and posting when you think about it is not a plan. It’s an afterthought.
Your goals for social media should fit with your business planning as a whole. They...
As a business owner, you are likely good at something that solves a problem for someone. On that basis alone, you have the makings of a non-fiction book!
Publishing a book can become a powerful part of your business growth strategy.
- Instant credibility and thought leadership. Before our...
If you need a fresh idea or two to help kick your business momentum into gear, try one of the following marketing activities.
- DEVELOPING CONTENT is a great way to get you noticed in the marketplace. Don’t just develop any content, but rather focus on adding value or solving problems...
Most business owners are dreamers. This generally translates to more ideas rolling around in their head, than they have time to implement.
Like anything else in business, having a process for recording, filtering, and acting on all those ideas is key to seeing them come to fruition.
Step 1. Get...
