Content marketing is a strategic marketing approach focused on creating and sharing valuable and relevant content specifically designed to attract a clearly defined audience. The goal of content marketing is to drive prospects through the marketing funnel and ultimately guide them to a buying...
Most business owners know they need to be on social media but may not have an idea why they are there. Setting up a Facebook account and posting when you think about it is not a plan. It’s an afterthought.
Your goals for social media should fit with your business planning as a whole. They...
As a business owner, you are likely good at something that solves a problem for someone. On that basis alone, you have the makings of a non-fiction book!
Publishing a book can become a powerful part of your business growth strategy.
- Instant credibility and thought leadership. Before our...
If you need a fresh idea or two to help kick your business momentum into gear, try one of the following marketing activities.
- DEVELOPING CONTENT is a great way to get you noticed in the marketplace. Don’t just develop any content, but rather focus on adding value or solving problems...
Most business owners are dreamers. This generally translates to more ideas rolling around in their head, than they have time to implement.
Like anything else in business, having a process for recording, filtering, and acting on all those ideas is key to seeing them come to fruition.
Step 1. Get...
