This blog is based on an insightful conversation between Bethany Meadows and Steve Strauss, a leading small business expert and bestselling author featured on the Time to Thrive podcast. Steve has spent years helping entrepreneurs navigate the challenges of business growth, technology and marketing. In this episode, he shares invaluable advice on scaling smart, leveraging technology and building a resilient business. Let’s dive into the key takeaways!

The Biggest Challenges Facing Small Businesses Today

Small business owners often find themselves stretched thin, dealing with the two biggest obstacles: time and money. Steve points out that while these challenges have always existed, the rapid evolution of technology has added another layer of complexity.

In the past, simply having a website was a game-changer. Today, business owners must master automation, AI and digital integration to stay competitive. While these tools can save time and increase profits, learning and implementing them can feel overwhelming.

Key takeaway: Staying ahead in business means embracing technology but also setting aside time to learn how to use it effectively.

Learning from Big Business: What Small Businesses Can Apply

Many small business owners assume that large corporations operate in ways that don’t apply to them. However, Steve shares that major brands like Microsoft, PayPal and Visa invest heavily in understanding and serving small businesses. The key is that big businesses focus on systems and efficiency, something small businesses often overlook.

For example, larger companies integrate their tools and processes into a single system to increase efficiency and eliminate wasted time. Small businesses can do the same by using platforms that unify CRM, email marketing and customer service into one seamless process.

Key takeaway: Smart integration of technology can help small businesses operate with the efficiency of larger companies, freeing up time to focus on growth.

Why Automation & AI Are Game Changers

Automation isn’t just a luxury—it’s a necessity for small businesses looking to scale. Steve highlights a real-world example of an entrepreneur who fully automated her business operations using AI. Her AI system handles lead generation, outreach and appointment scheduling, allowing her to focus on high-value tasks.

AI tools today can assist with
- Automating email and social media marketing
- Managing customer inquiries and support
- Streamlining appointment scheduling and sales follow-ups

While it may seem intimidating, embracing automation can lead to major time and cost savings.

Key takeaway: AI and automation aren’t just for tech-savvy business owners—they are accessible and essential for growth.

The Power of Thought Leadership & Branding

One of the best ways to stand out in today’s crowded market is to establish yourself as a thought leader. Steve encourages business owners to position themselves as experts through

- Content Creation – Writing blogs, LinkedIn articles or even a book
- Hosting a Podcast – Interviewing industry experts to build credibility
- Video Marketing – Short-form and long-form video content to engage audiences

Building a personal brand doesn’t happen overnight, but consistency in content marketing can lead to long-term business success.

Key takeaway: Sharing expertise through content marketing helps build trust, attract customers and differentiate your business.

Funding Your Business the Smart Way

Scaling a business often requires additional funding, but not all financing options are created equal. Steve, the author of Get Your Business Funded, shares that one of the best funding resources for small businesses is the Small Business Administration (SBA). SBA-backed loans make it easier for small businesses to get approved by lenders, as the government guarantees a portion of the loan.

For those who don’t want to take on debt, alternatives include
- Bootstrapping – Reinvesting profits back into the business
- Joint Ventures – Partnering with other businesses to share costs
- Crowdfunding – Leveraging platforms like Kickstarter or GoFundMe

Key takeaway: Understanding funding options early can help small businesses scale without unnecessary financial risk.

The Future of Small Business: The Human Touch Matters

While technology is revolutionizing business operations, the human touch is still irreplaceable. Customers want real connections, not just automated interactions. Businesses that maintain strong relationships with their audience—through personalized service, handwritten notes or unexpected surprises—stand out.

Steve reminds us that small businesses thrive on relationships, and technology should enhance, not replace, human connection.

Key takeaway: Even in a digital age, businesses that prioritize authenticity and customer relationships will continue to thrive.

Final Thoughts: Stay Curious & Keep Growing

Steve’s biggest piece of advice? Stay curious and keep learning. Whether it’s mastering a new AI tool, exploring innovative marketing strategies or finding creative ways to fund your business, staying adaptable is the key to long-term success.

By embracing technology, positioning yourself as a thought leader and maintaining the human touch, you’ll be well on your way to mastering the future of small business.

What’s one step you can take today to future-proof your business? Let us know in the comments!